Sefas reflects on an inspiring Insurtech Insights Europe 2025
Insurtech Insights Europe 2025 at London’s InterContinental O2 was an event to remember. Over two days, insurance and technology leaders came together to share ideas, discuss innovation, and explore the future of technologies critical to the industry, such as customer communication management (CCM). As a company dedicated to helping businesses modernise their communication strategies, Sefas was proud to be part of the conversation. Karen Peters, our Head of Financial Services Markets represented Sefas at the event where she had the opportunity to engage with insurers looking to bridge the gap between legacy systems and modern, omnichannel platforms, ensuring their communications are accessible, compliant, and customer focused.
Karen joined a distinguished panel on the event’s second day to discuss Beyond Multichannel: Strategies for Orchestrating the Ultimate Omnichannel Experience. Alongside Nelson Castellanos (HDI Embedded), Quentin Colmant (Qover), and Ivan Fazzari (Allianz Partners), the session moderated by Erica Mackay (The Marketing Detective Agency) tackled key industry challenges, including eliminating channel silos, automating compliance workflows, and delivering hyper-personalised customer interactions at scale. The discussion sparked thought-provoking conversations about balancing automation with GDPR compliance and the importance of real-time communication auditing, as well as other critical issues for insurers looking to enhance their customer engagement strategies.
Karen commented, “Attending Insurtech Europe 2025 as a panelist discussing omnichannel versus multichannel strategies was truly inspiring. The event showcased innovation in insurance, with engaging speakers and rooms full of energy and learning. Key takeaways included the transformative potential of omnichannel approaches for seamless customer experiences, the challenges posed by legacy systems creating unnecessary data silos and AI’s role as a potential game changer when it comes to streamlining operations and personalising customer interactions. The event highlighted the industry’s focus on integrating technology with customer centric strategies, promising exciting advancements in insurance. Being part of this dynamic conversation was exciting, and it was also an honour to contribute to shaping the future of the industry.”
Beyond the panel, the conference provided a fantastic platform for meaningful discussions with industry professionals eager to improve their digital strategies. The conversations throughout the event highlighted the growing need for a seamless omnichannel experience to boost both customer engagement and operational efficiency. At Sefas, we remain committed to helping insurers navigate this transformation and deliver the best possible experiences for their customers.
As we reflect on Insurtech Insights Europe 2025, Sefas looks forward to building on these conversations and forging new partnerships. For those who couldn’t attend, we welcome the opportunity to connect and discuss how Sefas can support your omnichannel communication strategy.
Who are Sefas?
At Sefas, we are passionate about revolutionising document-centric processes through innovative solutions. With our focus on digital transformation, we specialise in providing cutting-edge software that enables businesses to create, personalise, and distribute documents seamlessly across multiple channels. Our commitment to innovation and customer satisfaction drives us to continually enhance our offerings to meet the evolving needs of modern companies. By putting an emphasis on quality and utilising our knowledge of customer communications solutions, we can assist companies to achieve greater efficiency, agility, and success in today’s rapidly changing digital landscape.